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What the EMV Migration Means to You

October 30, 2015

EMV chip technology will soon become the global standard for credit and debit card payments.  This revolutionary technology features cards with embedded microprocessor chips that store and protect cardholder data.  “Chip and pin” or “chip and signature” cards as they are often referred to, increase security and greatly minimize card-present fraud for customer and merchant alike.

Payment data is vastly more secure on a chip enabled card than on a magnetic strip card, which can be easily skimmed with a simple and low cost device, allowing criminals to make counterfeit cards for use in retail as well as CNP situations.  Due to the fact that EMV technology cannot be copied with this method because of its dynamic authentication capabilities, it is superbly effective in combating counterfeit fraud.

Other cost savings associated with the new EMV card technology include customers with chip bearing cards can pay securely and quickly at chip-enabled businesses.  The Payment Brands have programs that will waive a merchant’s annual PCI-DSS audit if 75% of the payment brand specific transactions are processed through a dual contact and contactless EMV device that is certified.  There may also be another ruling that shifts chip liability.  Once in effect, it means that merchants who have not made the investment in chip-enabled technology may be held financially responsible for counterfeit when the card is present, as well as lost and stolen fraud that could have been prevented with the use of a chip enabled POS system.

What Does My Business Need to Get Started with Printed Cards?

Whether your business is small and expanding, or you’re at the top of the heap, printed cards can be an asset in many industries. Do you need identification cards for added security or to add that professional touch to your business?  You can have cards that are as simple as name tags, or with more complex features such as magnetic stripes or smart chip technology.  Gift and loyalty cards are a great way to maintaining brand recognition and customer loyalty.

For small to medium sized businesses, retailers, membership organizations such as clubs or fitness centers, or colleges and universities the Sunlight Star ID card printer can print both single and double sided.  Personalizations include monochrome or color, pre-printed or blank cards with 300 dpi resolution.  It is ideal for employee ID cards, membership cards, student ID cards, financial or gift cards as well.

The direct-to-card printing technology prints full color or monochrome in less than 24 seconds per card.  If you need to upgrade in the future, whether it is smart chip or magnetic encoder, that is easily done.  The ribbon is easy to change and the software is user friendly as well.

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